IMC Chamber of Commerce and Industry Wins Recognition at IAA Olive Crown Awards 2026 for Climate Campaign “I WILL”
· Free Press Journal
The IMC Chamber of Commerce and Industry is proud to receive the Award of Recognition at the prestigious IAA Olive Crown Awards 2026 in the Print Production Category for its impactful climate campaign titled “Green Thumbprint – I WILL.”
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The award was received by Sunita Ramnathkar, President of IMC, and Dr. Ram Gandhi, Governor and Past President of IMC and Chairman of the IMC Environment Protection Committee, in recognition of IMC’s commitment to advancing sustainability through innovative communication and citizen engagement.
The IAA Olive Crown Awards, instituted by the International Advertising Association (IAA), are among India’s most respected recognitions for excellence in green communication. These awards celebrate organizations and initiatives that effectively promote environmental sustainability and responsible behavior through creative messaging and impactful outreach.
IMC’s award-winning campaign, “I WILL,” is a climate action movement aligned with India’s LiFE (Lifestyle for Environment) vision. The campaign emphasizes simple, actionable lifestyle changes that individuals and organizations can adopt to reduce their carbon footprint and contribute to a greener future. The initiative is built around five key pillars Water Conservation, Energy Efficiency, Sustainable Transport, Waste Reduction & Recycling, and Tree Plantation & Biodiversity Restoration
A key feature of the campaign was the design and printing of an engaging booklet, showcasing practical steps across these five pillars. The booklet creatively translated sustainability into everyday actions—encouraging individuals to make small but meaningful changes in their daily lives.
In addition, IMC amplified the campaign through an extensive social media outreach strategy, deploying visually rich creatives across platforms such as WhatsApp, LinkedIn, Facebook, and X. These creatives, as seen in the campaign materials, provided simple tips on energy saving, water conservation, recycling, green mobility, and eco-friendly living—driving widespread public participation.
The IMC Chamber continues to champion responsible business practices and citizen-driven initiatives, positioning itself as a leading voice in India’s journey towards a sustainable and climate-resilient future.