Kraft Dinner's 'bold new' product offers three kinds of KD Ramen
· Toronto Sun
What happens when Canada food culture meets Asian-inspiration?
Kraft Dinner, as it continues to expand beyond its traditional mac n’ cheese offerings, has unveiled three kinds of KD Ramen that will be available for free while supplies last starting Thursday until Saturday at select 7-Eleven Canada stores, including in Toronto, before the trio of products roll out across the country.
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Available in Cheesy Ramen, Extra Cheesy and Extra Spicy, the new KD Ramen “represents the brand’s own take on the cheesy ramen experience inspired by the fusion flavors and food culture beloved by consumers across the globe,” Kraft Heinz Canada said in a press release.
“The new ramen lineup comes as ramen continues to grow in popularity among Canadians, specifically cheesy ramen which is emerging as one of Canada’s fastest-growing food obsessions.”
From Thursday until Saturday (June 25-27), from 9 p.m. to 12 a.m., the KD ramen trio will be available for free at select 7-Eleven Canada stores in Toronto, Vancouver, Calgary and Winnipeg, so superfans can try all three.
Launching exclusively in Canada
KD Ramen will be widely available starting in July, launching exclusively in Canada in the ramen aisle of grocery, convenience and big-box retailers nationwide.
“For generations, Canadians have turned to KD for comfort, craveability, and unmistakable cheesy flavour,” Kelly Fleming, chief marketing officer for Kraft Heinz Canada, said in a statement.
“With KD Ramen, we’re bringing that iconic KD cheesiness to an entirely new aisle and occasion. It’s a bold new way for Canadians to experience the flavour they know and love.”
For more information, including participating 7-Eleven Canada locations and availability, visit kraftdinner.ca .
Last month, KD Mac & Cheesecake was launched for a limited time exclusively at Toronto’s SanRemo Bakery and other participating bakers across Canada, from May 26 until June 12 while supplies lasted.