New ‘free’ streaming service launches across Africa
· The South African
South Africans know Openview as one of the country’s biggest free-to-air television platforms.
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Now, its owner is taking the brand into the streaming era.
eMedia, the company behind e.tv and Openview, has officially unveiled Openview Stream, a new free ad-supported streaming television (FAST) platform designed to bring live TV and streaming content to audiences across Africa.
The launch marks eMedia’s latest push into digital entertainment as demand for streaming services continues to accelerate across the continent.
What is Openview Stream?
Unlike subscription platforms that require monthly payments, Openview Stream is a FAST (Free Ad-Supported Streaming Television) service.
That means viewers can watch content for free while advertisements fund the platform.
According to eMedia, the service combines:
- Live television channels
- Streaming entertainment
- Free access for viewers
- Advertising-supported content
- Mobile and smart TV compatibility
The platform was developed in partnership with RunnTV, eMedia’s strategic over-the-top (OTT) and FAST technology partner.
Building on the success of Openview
According to eMedia CEO Khalik Sherrif, the new platform represents the next stage in the company’s evolution as an African entertainment business.
“Building on the success of Openview, we are extending one of our strongest consumer brands into the streaming market, ensuring audiences can continue to enjoy quality entertainment,” he said.
He added that the partnership with RunnTV aims to create a streaming platform that benefits viewers, broadcasters, advertisers and content creators alike.
eMedia said that Openview Stream expands the familiar Openview experience beyond traditional television by making its content available through digital streaming.
Where is it launching?
Interestingly, the service is not launching in South Africa, at least not yet.
Instead, Openview Stream will initially roll out in:
- Kenya
- Ghana
- Rwanda
- Zambia
- Botswana
- Namibia
- Mauritius
The broadcaster says additional African markets will be added as part of a phased expansion strategy.
Although South Africa was not mentioned in the launch announcement, eMedia already operates the eVOD streaming platform locally, which may explain why Openview Stream is debuting elsewhere on the continent.
Over the coming months, Openview Stream plans to expand:
- Its library of content
- The number of available channels
- Its reach into additional African countries
eMedia also says the platform creates new opportunities for broadcasters and content owners by allowing them to reach viewers across connected TVs and mobile devices while generating advertising revenue.