Gen Z Spending is Expected to Reach $12 Trillion by 2030. Here’s Why That Doesn’t Matter as Much as Brands Think
· Financial Post
CHICAGO -- The biggest shift in consumer spending isn't generational—it's behavioral. New research from NielsenIQ (NYSE: NIQ) finds consumers across every age group are increasingly making the same calculation: where is a premium worth paying, and where can they save money instead? The result is a growing divide between premium and value products, while traditional middle-market offerings face mounting pressure. Read More
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