Apple Event 2026: Apple Puts AI At The Centre Of iPhone 18 Launch With Smarter, More Expressive Siri

· Free Press Journal

Apple has kicked off its iPhone 18 launch event with a major focus on artificial intelligence, putting its upgraded Siri at the centre of the presentation. The company is positioning the new Siri as a more powerful and deeply integrated AI assistant designed to make interactions with the new iPhones more natural and capable.

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A key highlight is Siri’s new more expressive voice, marking a shift towards more natural-sounding interactions. Apple is also expanding Siri’s language support, with English available in beta this month, while French, Japanese, Korean, Portuguese and Spanish are listed as coming in October.

The iPhone 18 Pro will also run many Siri-related AI features locally on the device. This means the phone will handle a greater share of AI processing directly on-device, while helping Siri become more deeply integrated into the iPhone experience.

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