one8 debuts on AJIO with a limited ‘18-hours only’ drop
· Free Press Journal
one8, the high-performance sports brand built by Agilitas Sports and co-created with Virat Kohli, will make its AJIO debut with an 18-hour drop. The brand’s latest drop goes live at 12 PM IST on 27 September and runs overnight until 6 AM IST on 28 September.
The collection features 255 styles across footwear, apparel and accessories, covering one8’s performance, training and lifestyle ranges. At the forefront are Cover Drive 18 and Pitch 18, the brand’s latest cricket footwear built for the modern game.
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The line-up:
· Cover Drive 18 Pro: a high-performance batting spike engineered for balance, stability and responsive movement. It supports the explosive footwork demanded at the crease.
· Cover Drive 18 X: the same performance foundation in a distinct colourway, giving batters a second version of the Cover Drive 18.
· Pitch 18: A Cricket trainer meant for multiple surfaces. Cuts across aspiring players, and weekend cricket enthusiasts
A new audience for one8
For AJIO, the collaboration brings a high-performance sports brand to a fashion-forward audience for whom sportswear is part of everyday style. The 18-hour format gives shoppers a focused window to discover one8's latest collection across performance, training and active lifestyle.
Prashant Kohli, Brand Director, one8, said, “With one8, we are building a high-performance sports brand from India for the world. The opportunity is to build across sports, training and active lifestyle, while bringing the same obsession with product and performance to everything we create. Cover Drive 18 and Pitch 18 are a good example of that approach - products born from understanding the sport deeply and working closely with athletes.”